Media kit
Our wordmark, colours and how to use it
Writing about us, listing us, or building a banner with our logo? The original files are here. Use them — a screenshot of the header will never look as good.
Wordmark
The primary mark. Use SVG wherever you can.
Colours
Orange is the brand — the same value in light and dark.
Figuya Orange
#f76707
The brand. Identical in light and dark.
Orange inverted
#c2410c
The darker band, for surfaces under text.
Cream
#fffaf3
The paper ground.
Ink
#1c1414
Body text and borders.
Brand ink
#7c2d12
Headings on a light ground.
Dark ground
#211a17
The surface in dark mode.
Usage
Please do
- Use the original files, SVG where possible.
- Leave clear space all round — at least the height of the F.
- At least 120px wide, or 25mm in print.
- Pick the variant that suits the background.
- Write the brand as Figuya, not FIGUYA or figuya.
Please don't
- Don't stretch, rotate or recolour it.
- No shadows, outlines or effects.
- Don't place it over busy images.
- Don't rebuild it, not even in a similar typeface.
Something else in mind? Just ask at kontakt@figuya.de.
Are you a brand yourself?
If we show your brand in the shop, we would rather have your current files than the version we found on the web.