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The character

Neptune and her goddess form Purple Heart: figures and merchandise for the lead of Hyperdimension Neptunia, the CPU of Planeptune.

More about Purple Heart / Neptune
Neptune is the lead of the Hyperdimension Neptunia game series by Idea Factory and the CPU (Console Patron Unit) of Planeptune. She personifies a fictional Sega console; her name goes back to the Sega Neptune, which was never released.

In her human form, Neptune comes across as young, carefree and playful. When she activates her HDD form, she becomes Purple Heart: markedly more mature, more serious and more combative, with a deeper voice. Next Purple from Megadimension Neptunia VII adds a further form.

Besides figures, the page carries wall scrolls, cushions and desk mats featuring the characters.