Prize from Japan
Japan's arcade collecting culture

In Japan you don't buy Prize – you win it. From crane games and arcades, what's called プライズ. We bring this collecting world to you.
Won, not bought
Prize figures („プライズ“) are prizes from Japanese crane games – the UFO catcher. You can't buy them in shops in Japan; you play for them. That's why there are characters and whole lines that never get an expensive scale figure: side characters, playful poses, arcade-only series.
Banpresto, SEGA & co.
Prize figures come from specialised makers. Banpresto, SEGA, FuRyu and Taito produce almost exclusively for the arcade. Their lines release in quick succession and span huge franchise ranges – from dynamic action poses to the beloved „Noodle Stopper" figures.
Affordable, not cheap
„Prize quality“ is no longer a compromise. The figures stay deliberately affordable, but sculpting and paintwork have grown enormously over the years. That's the appeal: lots of character for the money – and motifs you won't find anywhere else.
Straight from Japan
Because prize figures were never meant for sale, outside Japan you can only get them through importers. We source them directly – find them here, no arcade, no detour.
Prize makers in the shop
Popular prize items
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